a. What is an online ad campaign?
An online advertisement campaign is like any ad campaign... only it's online - on the web.
If you have products or services to sell and are advertising them via T.V., newspapers, brochures, etc. it is time you took your promotions online. Why? The number of net surfers is increasing at a rapid rate and studies have shown that people are spending more and more time on the web. Buying products online is convenient, hassle-free and easy. Online market places allow buyers to see the best deals available without moving from their desks and choose the products they want which they could not find at the local supermarket.
Do you need a web site for advertising your products or services online?
There are a few ways you can promote your products and services online - display Job Advertisement on a web site (ideally a web site which caters to your target audience), have Job Advertisement displayed on ezines (online newsletters and magazines) etc. When visitors click on the Job Advertisement, they should be taken to your web site. Thus, you DO need a web site.
Though a fully functional web site with shopping carts is very much desired if you plan to sell products or services and project your company as a professional supplier, you can still promote your products or services if you have a very basic web site as long as it provides details of your offerings as well as contact details.
b. Job Advertisement ads for online promotion
What are web Job Advertisement
In simplest terms (We will push in a few "technical" terms in the next two paragraphs), web Job Advertisement are images or animations which advertise products or services.
Job Advertisement sizes
Web Job Advertisement come in different sizes and styles. The Internet Advertising Bureau, has released standard sizes for web Job Advertisement. Most web sites or ad servers accept Job Advertisement which conform to the standard sizes. The standard sizes vary from the very large vertical Job Advertisement to the very small. The sizes are measured in pixels - hmmm, what are pixels? (click to know the answer). You can find the standard Job Advertisement sizes here.
Job Advertisement styles
On the basis of style, web Job Advertisement can be classified as follows:
- Static Job Advertisement - GIFs, JPGs or PNGs. These are simply different image formats.
- Animated Job Advertisement - Animated GIFs or Flash files
- Interactive Job Advertisement - are Job Advertisement that respond to visitor actions such as mouse-overs, mouse cursor movements or key presses. Interactive Job Advertisement can be developed in Flash, Java, or HTML and JavaScript.
These Job Advertisement styles can be applied to all standard Job Advertisement sizes.
Note: The JPG image format does not support animation hence you cannot have an animated JPG Job Advertisement.
Let me also make one point very clear. A successful Job Advertisement ad campaign entails a great deal of hard work and determination from you. After all you cannot hand over the promotion of your products entirely to someone without taking an active interest in what they are doing.
Remember, you would know more about your business than the person developing the ad campaign and the Job Advertisement. Hence, a proactive role from your side is essential.
